KONVERGENSI DAN KONSENTRASI DI INDUSTRI MEDIA PART II

*) Konvergensi dan Konsentrasi di industri media

•Media cetak

•Radio/TV/Film

•Telekomunikasi

•Advertising and Public Relation

•Konsentrasi Media

Media Cetak

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•*) Majalah: Online atau Cetak

•*) Net Gain: Kesempatan Jurnalis di usia Interaktif

•*) Slate vs Salon: Perjuangan Kepemimpinan Majalah Online untuk mendapatkan Pasar

•*) Waktunya Menuju Halaman Akhir

Majalah: Online atau Cetak

•Pengembangan dan cara apa yang dilakukan oleh surat kabar online sebagai alternatif menghadapi pesaing nya?

•Dalam cara apa koran online menawarkan ilusi interaktivitas, tetapi bukan realitas? Dimana kekuatan editorial nyata terletak, menurut Katz?

•Bagaimana ledakan media baru benar-benar membuat koran-koran dan wartawan lebih penting, perlu dan berguna dibandingkan sebelumnya?

Net Gain: Kesempatan Jurnalis di usia Interaktif

•Apa peran wartawan ketika siapapun yang memiliki komputer dan koneksi internet bisa mengklaim seorang reporter, editor dan penerbit?

•Apakah wartawan profesional akan dibutuhkan bahkan di zaman ketika orang bisa mendapatkan berita mereka" tanpa filter "dengan proses editorial?

•Bagaimana dengan penonton? Berikan penjelasan tentang penurunan kewaspadaan editorial tradisional, apakah yang konsumen berita lakukan sekarang sudah memiliki tanggung jawab untuk menjadi lebih pintar dalam mencari informasi?

Slate vs Salon: Perjuangan Kepemimpinan Majalah Online untuk mendapatkan Pasar

•Tunjukkan perbedaan pendekatan Slate dan Salon pada isi jurnalistik dan editorialnya?

•Dengan pemikiran ini, bagaimana Anda berpikir penonton untuk Slate dan Salon mungkin berbeda?

•Mengapa David Talbot editor majalah Salon memanggilnya "tabloid pintar"?

•Michael Kinsley editor Slate menggambarkan pekerjaannya sebagai "menciptakan lingkungan dan majalah." Apakah ini berlebihan?

Waktunya Menuju Halaman Akhir

•Apakah Anda setuju dengan penilaian bahwa ketika para ahli melihat kembali pada abad kedua puluh satu, mereka akan mengingatnya sebagai abad terakhir dari buku tersebut?

•Bagaimana swakelola e-book di World Wide Web oleh penulis yang sudah memiliki nama populer dapat menciptakan peluang sehingga namanya sudah tercantum diantara nama-nama penulis terkenal?

•Akan terjadikah prediksi kematian buku tra

disional pada abad ini, berarti hilangnya buku, atau sesuatu yang lain?

Radio/TV/Film

•*) Dunia Streaming

•*) Radio Kehilangan Ruang Udara untuk Profit

•*) Televisi menjadi gambaran baru Kehidupan yang lebih intim

•*) 1999: tahun beralihnya ke film

Dunia Streaming

•Paket program radio komersial sifat formatnya homogen untuk segmentasi tertentu. Sampai sejauh mana radio digital akan membuka cakrawala baru untuk audio?

•Dalam hal apa Internet dan World Wide Web, merevolusi cara radio ditransmisikan, diproduksi dan dikenal?

•Bagaimana perekaman digital dan teknologi mengedit membuka kemungkinan kreatif untuk komentator radio di seluruh dunia?

Radio Kehilangan Ruang Udara untuk Profit

•Apakah Anda setuju dengan penilaian penulis bahwa iklan, yang pernah terputus lanskap budaya, mendominasi sekarang ini? Apa pendapat Anda tentang tren ini?

•Mengapa masalah iklan komersial lebih terlihat jelas di radio daripada di televisi?

Radio Kehilangan Ruang Udara untuk Profit

•*) Ada system cash time-compression yaitu bloking time dalam penyediaan ruang untuk beli spot iklan di radio.

•*) Prime time : 07.00-09.00, 11.00 – 13.00, 16.00 -18.00,

•*) Secondary time di radio:19.00 – 22.00

•*) Regular time : waktu selain prime dan reguler time

•*) Penjadwalan untuk seluruh program yang akan disiarkan di radio setiap harinya disimpan dalam suatu daftar yang disebut program log

•*) Bagaimana system cash time-compression membuat lebih banyak ruang untuk iklan saat penyiaran radio?

Televisi menjadi gambaran baru Kehidupan yang lebih intim

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•*) What is the basic appeal of shows based on real-life experiences? Why are audiences so drawn to them?

•*) For the television industry, what are the economic advantages of reality shows over scripted series? Whose careers do these shows hurt?

•*) What is the relationship that appears to be emerging between european and american television?

1999: tahun beralihnya ke film

•What accounts for the dart-and-weave character of the new style of filmmaking?

•Do you agree with Being John Malkovich producer and REM front man Michael Stipe that “Hollywood narrative film is in its death throes ... And people are looking for something else”?

•Why  do moviemakes feel increasingly obliged to “keep the thrills coming”? Do cinematic pageants like The English Patient and Shakespeare in Love have a future?

Telekomunikasi

•Hooking Up the Nation: AT&T – TCI Merger di arahkan oleh internet

•AT&T : Kembali beraksi lagi

•AOL Time Warner: Bagaimana Kebutaan mengubah Media Lama menjadi Media Baru

•Ancaman untuk meraih Pasar

•Get Wireless: Spektrum yang terjadi Pada Abad 21 yang akan muncul

Hooking Up the Nation: AT&T – TCI Merger di arahkan oleh internet

•What was AT&T’s motivation for acquiring Tele-Communications Inc. (TCI), and how was the acquisition supposed to help AT&T retain its position as a leading provider of integrated communications?

•How does the merger illustrate the trend toward convergence in the telecommunications industry?

•In terms of high-speed internet access, what are the unique advantages  of cable networks? What remains desirable about traditional telephone networks?

AT&T : Kembali beraksi lagi

•*) Do you agree with AT&T Chairman Armstrong that the company’s self-initiated breakup was the only way for it to remain competitive in today’s economy? Why or why not?

•*) Is it realistic to think that a single company will be able to provide a “one-stop shop” for long-distance, wireless, cable TV, and broadband internet services across the nation as a single package with a single bill? Is such an arrangement even desirable?

•*) Among AT&T’s four new spin-off companies – AT&T consumer services, AT&T business services, AT&T broadband services, and AT&T wireless services – which do you think will be the most competitive and which the most vulnerable? Why?

AOL Time Warner: Bagaimana Kebutaan mengubah Media Lama menjadi Media Baru

•*) What are the harms and benefits of the AOL Time Warner merger, from the consumer’s perspective as well as that of the companies involved?

•*) What was America Online’s motivation for acquiring Time Warner, and why did Time Warner, a traditional media giant, agree to be acquired by the online service?

•*) What does the merger say about the competitive environment of broadband media in a digital age?

Ancaman untuk meraih Pasar

•*) In your opinion, do the mergers of America Online and Time Warner and of AT&T and TCI threaten freedom of access to the internet? Why or why not?

•*) Why is the debate over broadband networks not just about the future of the internet but about the future of communication media generally?

•*) If the cable companies succeed in becoming the dominant internet service providers, will the innovation and creativity that have characterized the Web until now vanish?

Advertising dan Public Relations

•*) Apakah Periklanan akan mati?

•*) Bye-bye: Ketepatan perhitungan akan mati tidak hanya periklanan tradisional, tetapi juga Media Besar

•*) Public Relations

•*) Spin Sisters: Mengapa PR hanya teknologi tinggi kepunyaan perempuan?

•*) Perang Minuman Keras Front Baru

Apakah Periklanan akan mati?

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How is the ongoing explosion of personal and portable media creating new kinds of opportunities for advertising, sponsorship and promotions?

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What role might games play in the new advertising environment? How are games, in a sense, “dual purpose”?

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How are the discoveries and innovations in biotechnology of potential benefits to advertisers and markerters?

Bye-bye: Ketepatan perhitungan akan mati tidak hanya periklanan tradisional, tetapi juga Media Besar

•*) What is the “knowability paradox,” and why does Rothenberg suggest it is important to understanding the coming disintegration of big media?

•*) Unlike traditional mass media, the Net is accountable – how so?

•*) What is the difference between image advertising and retail advertising? How might new media technology gradually erode this distinction?

Public Relations

•*) Celebrated public relations consultant Howard Rubenstein uses the media not to fool the public into believing lies but to “change the truth.” How does the accomplish this feat?

•*) Why is merely paying lip service to an issue no longer sufficient to restore one’s public image in the midst of a crisis?

•*) How do public relations specialists, according to Rushkoff, seek to mirror the conscious and unconscious concerns of their “targers” in order to change their perceptions of reality?

Spin Sisters: Mengapa PR hanya teknologi tinggi kepunyaan perempuan?

•*) How is the traditional role of public relations changing? How has the internet affected the day-to-day rules of public relations?

•*) Why is public relations one of the few areas in the high-tech industry where women seem to have real opportunity for executive advancement?

•*) Is public relations simply the first high-tech sector to witness gender equity, or does PR represent a type of “pink-collar ghetto” – the only place where women can pursue management opportunities?

Perang Minuman Keras Front Baru

•*) How the government’s Office of National Drug Control Policy using integrated marketing techniques to spread the antidrug message?

•*) Why were the television networks basically left with no option when it came to broadcasting antidrug messages from the government?

•*) With regard to the script review scandal, what are the First Amendment issues raised by governmental interference in network programming?

Konsentrasi Media

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*) Media Global Baru: ini adalah dunia kecil bagi konglomerat besar

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*) Pertanyaan Abound sebagai Media mempengaruhi Pertumbuhannya dalam genggaman tangan

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*) Big is Beautiful: Besar itu Cantik

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*) Pergeseran Lingkungan Budaya

Media Global Baru: ini adalah dunia kecil bagi konglomerat besar